Impact Marketing + Communications
Impact Marketing + Communications is a Washington, D.C.-based consulting firm serving non-profits, government agencies and small businesses.
Contact Impact Marketing + Communications:
1608 14th street, NW, Floor 2
Washington, DC 20009
Impact Marketing + Communications is a team of marketers, designers, writers and editors, and is set up in a way that guarantees clients know-how, flexibility and efficiency.
Impact Marketing + Communications is a lean and mean approach that ensures access to the right expertise at the best price.
We believe that marketing is the process of building productive relationships and, whether an organization is trying to secure funding for a new project or market its services or concepts in a crowded playing field, marketing principles should drive communications. When they do, organizations can exponentially increase their effectiveness. When they do not, far too much is left to chance.
In 1991, Richard Seaton, the founder of Impact Marketing + Communications, began working as an independent consultant, using his business and creative skills to provide fundraising and communications support to organizations seeking to address AIDS. Richard Seaton founded Impact Marketing + Communications in 1997 so that he could expand the depth of service being offered, and support organizations working in other sectors.
What began as a desire to help has become a consultancy providing support ranging from marketing strategy development to technical writing.
What is the goal for Impact Marketing + Communications?
The goal of Impact Marketing + Communications is to help organizations succeed by communicating more effectively with their target audiences.
Impact Marketing + Communications helps clients educate and inform, advertise and promote, motivate and inspire.
Impact Marketing + Communications produces:
- Annual reports
- Promotional campaigns
- Funding proposal for promising new initiatives
We can help answer the big questions . . .
- What is your communications strategy?
- What will it take to reach your audiences?
- Do you have a clear, winning message?
Impact Marketing + Communications provides creative and technical writing. Whatever the marketing principles define how we use the written word.
Who determines your organization's success?
Whom do you need to educate?
What are you trying to accomplish?
Answers to questions like these lead to a style and approach that will help your organization connect with its target audiences.
Good design is not a question of what looks good. It's a question of what works.
The search for effective design shouldn't be driven by personal or organizational preference. It should be driven by the characteristics of the people with whom you are trying to communicate and the message you are trying to convey.
Impact Marketing + Communications - Marketing mix
The marketing mix segments the variables used to build a successful marketing endeavor into price, promotion, product (or service) and distribution. These elements don't apply equally to every marketing challenge--but they do apply. Understanding how will increase the effectiveness of your organization, perhaps dramatically.
Impact Marketing + Communications - Audience analysis
Audience analysis Who are the people and organizations you need to reach to fulfill your organization's mission? What do they believe today? What must they believe if you are going to be successful? Answering questions like these helps us create messages, products and services that reflect more than your organization. Instead, they reflect the wants, needs and concerns of your target audience(s).
Impact Marketing + Communications - Marketing plans
A business plan starts with marketing, not finance. We create plans based on your market and how you are going to reach it-and not the hypothetical gold mines that are easy to generate on a spreadsheet.
Impact Marketing + Communications - Product and service design
Some services change little over time, but others--like informational materials being used to educate the public--require almost constant modification. We use marketing principles to design services that respond to the needs of the audiences you are trying to reach.
Impact Marketing + Communications - Message development
What you say matters, and so does how you say it. If you use guess-work to develop your message, you probably won't be heard. If you use your language instead of theirs, your message probably won't get through. Your message has to reflect the interests you share with your audience--and it has to respond to their needs, beliefs and values in a way that they understand.
Impact Marketing + Communications - Branding
It's true: branding is about a cool logo and a recognizable look but that's just the beginning. It's also about how you answer the telephone. About how you respond to your clients. About consistency, constancy and follow through. In short, your brand is not just how you look. It's who you are.
Impact Marketing + Communications - Promotion
Are the benefits you're promoting about your product or service the benefits your audiences care about? And are you promoting them in the right way. PR? Print ads? Electronic Media? Trade shows? Direct Mail? On and on it goes. What's best for you?
Impact Marketing + Communications - Campaign development
Penetrating today's saturated information environment requires more than creativity. By combining creativity with marketing discipline, we develop concepts that resonate with your target audience--and get you where you need to be.
Impact Marketing + Communications - Distribution strategy
Whether you are trying to distribute a product, service or message, the right strategy can help you breakthrough today's jammed-up information highway and the information overload confronting almost everyone. The question is not mail versus Web. Brochure versus print ads. The question is, what distribution strategy is going to help you build a relationship with your audiences over time?
Impact Marketing + Communications - Communications strategy
Reaching your audience requires knowing your audience. But, it also demands that your message catch their attention and keep it. That's why strategy is so important. It's where thorough planning meets creative ingenuity. It's the difference between fine tailoring and a one size fits all message. It's the difference between getting that big client and dreaming about it.
You need a business strategy that makes
leads become prospects
prospects become customers, and
customers come back for more.
Again, again and again.
Do you need to:
Educate the country?
Teach communities about new programs?
Build alliances or prepare a report for Congress?
We've been helping our government clients meet challenges like these for more than 10 years.
We know what it means to work within the framework of public responsibility. We understand the Federal clearance process and have broad experience working with the government printing office.
They expand knowledge and create action.
Preparing a grant proposal?
Trying to build public support?
Educating the community?
Use Impact Marketing + Communications marketing principles
to reach your target audience,
to inform content and design
to establish a message distribution strategy.
Work smart. Be heard.
Impact Marketing + Communications